Appreciating appreciation:
The S.T.A.Y. Report

Appreciation as infrastructure: the overlooked driver of performance.

Time to debunk the idea that appreciation is a “nice to have” and arm you with a practical guide on how to make it your strategic lever.

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Created by:

Tsvetelina Hinova

Tsvetelina Hinova

Co-founder of Thankbox & Host of the Lead with Thanks podcast

Perry Timms

Perry Timms

Chief Energy Officer and Founder of PTHR, #1 most influential in HR by HR Magazine

Are the signals you are sending helping your culture?

In this report, we explore:

  • The uncomfortable truth about why appreciation isn't working in most organisations.
  • The signals you're sending every day - and what they're really costing you.
  • Why "thank you" isn't enough - and what turns appreciation into something that actually sticks.
  • The real reason people stay - and why most companies are solving the wrong problem.

Thankbox is trusted by hundreds of teams who’ve made gratitude a habit

Leah - CEO
“It simply helped us make appreciation a habit in our organisation.”
— Leah - CEO
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Carol Frost - Office Manager
“Thankbox is my favourite way to share a little bit of sparkle which makes such a difference.”
— Carol Frost - Office Manager
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Jen - Better Place Coordinator
“Thankbox is our lifeline for virtual office banter!”
— Jen - Better Place Coordinator
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Rebecca - Chief People Officer
“We use Thankbox regularly for our team birthdays & any events and love it because everyone can participate no matter where they are.”
— Rebecca - Chief People Officer
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Build great culture with Thankbox

Create a company where people feel seen, supported and connected - no matter if you have 10 or 100k employees.
  • Celebrate wins with messages, GIFs and gifts - instantly. Make people feel noticed in the moment, when it actually matters.

    Image describing Boost morale
  • Recognition made effortless, authentic and fun - helping people feel connected and excited to participate.

    Image describing Build culture
  • Automate events so no milestone’s ever missed. Less chasing, fewer spreadsheets and no last-minute panic.

    Image describing Reduce admin
  • Send worldwide rewards - right when they matter most.

    Image describing Timely rewards
  • Roll out across teams and locations without extra complexity. Everyone, everywhere in the world can join. SSO for simple, secure access + bulk creation tools.

    Image describing Scale worldwide
Boost morale

Celebrate wins with messages, GIFs and gifts - instantly. Make people feel noticed in the moment, when it actually matters.

Image describing Boost morale
Image describing Boost morale
Build culture

Recognition made effortless, authentic and fun - helping people feel connected and excited to participate.

Image describing Build culture
Image describing Build culture
Reduce admin

Automate events so no milestone’s ever missed. Less chasing, fewer spreadsheets and no last-minute panic.

Image describing Reduce admin
Image describing Reduce admin
Timely rewards

Send worldwide rewards - right when they matter most.

Image describing Timely rewards
Image describing Timely rewards
Scale worldwide

Roll out across teams and locations without extra complexity. Everyone, everywhere in the world can join. SSO for simple, secure access + bulk creation tools.

Image describing Scale worldwide
Image describing Scale worldwide
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